Lead Generation Tools

Our Lead Science Lead Driver platform allows you to provide persistent, customizable offer or message banners on your website connected to easy to utilize lead forms, plus Lead Driver Geo-Fencing allows you to set up “fences” around competitor locations, universities, or any other business or location in your area. Once a fence has been set up, you can create targeted messages directed at those consumers who are browsing your website from one of the fenced areas.

The Lead Science Behavioral Targeting System (BTS) is a state-of-the-art lead generation enhancement system designed to increase website leads for businesses by delivering contextually relevant messaging and offers to consumers at the right time to trigger an interaction. As an example, if a site visitor has been looking at your available services pages and clicked through to view details of a particular service, BTS uses a patent-pending technology to detect if the consumer’s mouse makes a move to leave the site, such as moving towards the X button to leave your site, or the back button to return to a previous page. When BTS detects exit intent, it will dynamically serve up a relevant offer or message (based on what our client chooses to leverage) that is relevant to the pages that the visitor viewed on the site.

The BTS lead generation system provides businesses with a tool to deliver targeted messaging to consumers browsing their website, in real-time, to drive more traffic to completing a lead form fill to interact with the business. BTS has been shown to increase website lead performance by 25-30% or more and messaging and offers can be A/B tested so that our clients are able to continuously improve performance.

With eWallet Offers, the promotions or specials created on your site can be saved to your site visitor’s mobile device (Apple Wallet / Google Pay). 

After a consumer adds the coupon to their device, when you update the offers, the coupon on their device updates as well. Also, the coupons functionality is triggered when that user is in the vicinity near your business and shows a lock-screen notification (reminder) to take advantage of your offer.