Short-Form Video for Law Firm Marketing

Recently, one of our marketing team members overheard that law firms who are re-allocating budget to short-form video (for platforms like TikTok, YouTube Shorts, and Instagram Reels) to share bite-sized legal tips, FAQs, and attorney intros are seeing up to a 50% increase in engagement.

That’s a worthy conversation to have, but how can a firm get on board with video without chasing their tails to come up with the best game plan? The overwhelmingly efficient answer? AI tools.

We made a quick AI tool request to mock-up 2 examples of bite-sized legal tips a law firm can offer in short-form video format. Here’s what we got:

Here are two mockups that are punchy, helpful, and optimized for platforms like TikTok, Instagram Reels, or YouTube shorts:

🎥 Video 1: “What to Do Immediately After a Car Accident”

Hook (0–3 sec):
🚗💥 “Been in a crash? Here’s what to do in the first 5 minutes.”

Tip Breakdown (3–15 sec):

Check for injuries — call 911 if needed.

Take photos of the scene, damage, and license plates.

Exchange info but don’t admit fault.

Seek medical attention even if you feel fine.

Call a personal injury attorney before speaking to the insurance company.

Call to Action (15–20 sec):
📲 “Save this video — you’ll wish you had it when it counts.”

Why it works:
Quick, actionable advice with a strong hook and visual cues. Great for building trust and positioning the firm as a go-to resource.

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🎥 Video 2: “Can You Sue for a Slip and Fall?”

Hook (0–3 sec):
🧊🚶 “Slipped in a store? You might have a case.”

Tip Breakdown (3–15 sec):

Was there a hazard (wet floor, uneven surface)?

Did the business fail to warn or fix it?

Were you injured and did you seek treatment?

Document everything — photos, witnesses, medical bills.

Call to Action (15–20 sec):
📞 “DM us for a free case review — we’ll tell you if it’s worth pursuing.”

Why it works:
It answers a common question, educates viewers, and encourages engagement without sounding pushy.

How easy was that? With a little practice being on video and filming, an Attorney could produce both videos on their smartphone.

Even better, turning the raw video into a polished short is easy to learn. You can find execution tips and inspiration by asking AI tools for help with platform selection, keyword strategy, and how to hook viewers in the first few seconds.

Plus, AI tools can quickly find you insights into leadership and branding that will elevate your video tone and messaging. You can even get visual and scripting prompts to help you capture attention and increase engagement.

Including video in your overall digital marketing strategy is an excellent way to up your game with a strong online presence.

Want more tips on getting your firm in front of the prospective clients you want? Book a meeting with our solutions experts at Lead Science!