We say it repeatedly: A good looking website is great, but if the only traffic you get to the website comes from clients that already know who you are and went looking directly for your specific website, then your website is not driving new business for you.
A website is an investment in your business. Which means that you need to be confident in the return on your digital spending.
There are various components and strategies that need to be employed to drive more traffic (potential new clients) to your website and to encourage engagement.
Search Engine Optimization (SEO)
The content on your homepage, landing pages, and blog needs to utilize keywords relevant to search engines. Focus on both on-page and off-page SEO practices to improve visibility in search engine results.
Relevant, Quality Content Creation
High-quality, valuable, and relevant content that addresses your desired audience’s needs, pain points, and interests must be a priority. Content can include blog posts, articles videos, infographics, or even podcasts.
Social Media Marketing
Maintain an active presence and encourage social sharing. The content you post needs to engage your audience and drive traffic back to your website.
Email Marketing Campaigns
Build an email list and regularly send updates, promotions, etc. with links back to your website to drive traffic.
Optimize for Mobile Devices
Responsive design is crucial to a seamless site visitor experience. A significant portion of web traffic comes from mobile users, so ensure that your website is built mobile-first.
Video Marketing
Leverage the power of video content on platforms like YouTube to engage users and bring them to your website for additional details or resources.
Paid Advertising
Paid ad campaigns on platforms like Google Ads, Facebook Ads, or sponsored content on other websites to target specific audiences and drive traffic can be very effective.
Engage in Online Communities
When you engage with niche-specific communities, forums, or groups, it gives you a venue for providing valuable insights and solutions, while promoting your website as a resourceful link when appropriate.
Regularly Update and Refresh Content
Updating your website with fresh content, including blog posts, new services, specials, and offerings maintains audience interest and encourages repeat visits.
Your business is not cookie cutter, make sure that you are showcasing the personality of your business. The “ambiance” of your office, your services, your team is all part of what makes your business unique and special (your niche), so don’t miss opportunities to use what makes you different to capture the attention of new clients.
As you implement and maintain the above strategies tailored to your business and your audience, make sure that you are paying attention to the analytics to adjust as needed and to enjoy the satisfaction of watching your website traffic increase and your overall engagement improve.
Our Lead Science website platform is built for SEO optimization, and our lead driving solutions ensure that your valuable site visitors convert to interactions that allow you to gain new clients.
Schedule a Discovery Call with our team today. Let’s talk about how we can drive more business to your “Virtual Front-Door”.
