Courtroom photograph showing judge at bench with counsel in front of him, Lead Science provides digital marketing services to legal professionals

Results-Driven Digital Marketing Platform

We fuel business growth for law firms using our innovative website platform, local SEO expertise, and elite digital advertising that delivers unmatched results. More leads = More opportunities for new cases. Guaranteed!

Law Firm Digital Marketing

How We Help

When you partner with Lead Science, you gain a partner with the digital marketing expertise to grow your client base while you focus on what you do best: representing your clients.


The Lead Science website platform is search and conversion optimized to increase your website visitors and convert them into clients. Our websites go through a rigorous testing process to ensure you are delivering the digital experience your potential clients demand.

Search Engine Optimization (SEO)

Search optimization services that are laser-focused on boosting your local visibility. Our team of certified search experts boost your search rankings using onsite and offsite optimization, while providing detailed reporting every step of the way.

Digital Advertising (SEM)

Quickly increase your website traffic with our elite digital advertising. We create and manage PPC, display advertising, retargeting, video, and social campaigns that produce exceptional results.

With Lead Science as your digital marketing partner, you gain access to advanced technology and our team of certified, highly-trained experts.

Ongoing Site Optimizations

Analytics Performance Reviews

Digital Marketing Strategy

Best Practices Consulting

New Products & Features

Live Support With Proactive Monthly Calls

digital glow illustrating 2x leads, highlights the Lead Science Lead Guarantee in relation to digital marketing for law firm efforts

The Lead Science Guarantee

Lead Science customers typically more than double, and even triple their online leads and business within 90 days of moving to our digital marketing platform. We have seen such a dramatic impact on our clients results that we offer a Lead Guarantee – within 90 days of Lead Science moving your site from any provider to our platform, we will increase qualified leads by 50% or you can cancel your contract at no charge. Lead Science will also guarantee a 25% increase in qualified leads or you can cancel and we will refund your service fees.

*Terms and conditions apply.

A Website Platform That Works for You

Clients who switch to the Lead Science platform receive a natural boost in traffic, right from the start. That’s because the Lead Science website platform is developed to optimize your unique legal content. Our platform makes it fast and easy for search engines to find your law firm’s website.

Equipped with structured data and advanced SEO capabilities, your website receives an instant boost in traffic. Increased search visibility will get your digital front desk more visitors, but we don’t stop there. Website conversion is our passion, and you can see it in our expertly built websites and landing pages.

We use strategically placed calls-to-action and design elements to encourage website visitors to submit a lead. Our platform goes through an extensive testing process that includes A/B testing and hands-on user research. This process provides our legal clients with a website that looks great and performs even better.

A variety of Lead Science web page designs, highlights the advanced capabilities and features of the Lead Science website platform

Advanced Legal Websites

With over 20 years of experience designing and developing websites, Lead Science has the expertise to help your law firm grow. We work closely with you to bring your brand to life and showcase the unique value you bring to your future clients.

Our websites highlight your team, areas of practice, awards, and notable cases, making it easy for visitors to learn exactly why they should choose you as their legal representation.

A variety of Lead Science web page designs, highlights the advanced capabilities and features of the Lead Science website platform

Fully Responsive Experience

Lead Science websites use our Responsive Platform to deliver the optimal experience to your desktop or mobile customers. We use Responsive Design (as opposed to a Multi-URL, Adaptive or Seamless platform) for the same reasons that Google recommends it:

Responsive technology is ideal for SEO and has an optimal user experience, is easy to manage, and is guaranteed to work with the variety of devices that will appear in the future.

Petry dish illustration as an example of A/B testing, a method used by Lead Science for website optimization and testing

A/B Testing & Website Optimization

Lead Science has been A/B testing our website platform for more than a decade to create the highest-converting, most customer-friendly website designs in the legal industry. Over that time, we have literally tested thousands of website layouts across hundreds of markets and industries to create the optimal website for your market.

Every page on your Lead Science website is pre-optimized to maximize the number of phone calls, form submissions and business opportunities for your firm — that is why we can guarantee such a lift in business for your website.

Petry dish illustration as an example of A/B testing, a method used by Lead Science for website optimization and testing
Computer showing data metrics, shows the Lead Science data analytics dashboard, a feature of our website platform

Transparent Results: The Lead Scientific Method

Like every credible scientist, the Lead Science team publishes our results. Instead of writing them up in a Scientific Journal, we provide them to our clients every month. Just like a “regular” scientist, our Lead Scientists gather a baseline – your current website traffic and lead data as part of the “control”. Once we start the Experiment and enable your Lead Science website, we share with you the improvements in your website leads, phone calls, and business.

We provide a monthly Data Dashboard, showing the exact increase in business we have delivered each month. Increases in your online business don’t count if you don’t know about them!

:03 According to Google, 53% of mobile users will leave a site that takes more than 3 seconds to render.

Faster Than the Competition

Lead Science’s websites are the fastest in legal. Our platform is constantly tested, measured, and optimized to load immediately on the click from your customer. Google has shown that bounce rates and customer abandonment increase dramatically the longer it takes for your site to load.

In fact, Google’s published data shows that 53% of mobile users will leave a site that takes more than 3 seconds to render. The speed of our sites is just another reason that Lead Science customers increase their website traffic and leads when they go live on our platform.

:03 According to Google, 53% of mobile users will leave a site that takes more than 3 seconds to render.

90% of consumers deciding on local businesses start their research on Google.

Optimized for Google

The most recent studies show that more than 90% of consumers making buying decisions about local businesses begin their research on Google. That’s why Lead Science builds your website to rank as high as possible on Google for your clients, leveraging the best legal SEO platform in the market.

Our data shows that most law firms appear less than 10% of the time for consumers looking for their services in their market. Lead Science attorney websites get your firm to the top of Google, so that we maximize the number of times a consumer researching a law firm, visits your website to hire your firm.

microscope overlaid over a map

Rise in Search Rankings

SEO is vital to the success of your business. Getting to the top of Google isn’t easy. It takes experience, expertise, and dedicated effort over the long term.

46% of Google searches are queries about business information.

Why Does a Law Firm Need SEO?

46% of all Google searches are customers looking for information on businesses. If you want to dominate search engines and put your business front and center for local search results, you’ll need to be doing some sort of active SEO.

cell phone highlighting a search query, illustrates the importance of SEO for law firms

What is On-Page SEO?

On-page optimization involves updating your website consistently and methodically to increase its online visibility for those searching for the products or services you offer. Search Engine Optimization requires significant time and skills to produce a competitive local strategy that can withstand the ever-changing SEO landscape.

Lead Science conducts a site audit to understand the keywords your website targets, the quality of content on the website, and internal linking strategies to identify improvements to your SEO performance.

cell phone highlighting a search query, illustrates the importance of SEO for law firms
Woman typing on computer

99% Customer Satisfaction Rating

Headshot of Shane Kadlec

The Lead Science team worked closely with us to understand our unique needs and created a website that not only looks professional but is also optimized for lead generation. Their expertise in website design and optimization has had a significant impact on our business, helping us attract more potential clients and grow our firm.

Shane R. Kadlec, Attorney,
Dom Chiariello

Our partnership with Lead Science has been amazing, from the implementation of the website to the site going live, the team has been simply incredible to work with. They are responsive and take the time to review our data with us so that we understand it. Our leads have increased by 114% and we are very pleased we partnered with Lead Science.

Dominic Chiariello, Partner, Chiariello and Chiariello
Desiree Claudio headshot

My partnership with Lead Science has been amazing, and my business has continued to grow since I signed on with them. The team at Lead Science is responsive and I know they really do value my firm and my success. I have seen an uptick in not only the leads I’m receiving, but also the leads coming in are quality leads. I appreciate the transparency they provide in reporting and their quick response times to any inquiry I have.

Desiree Claudio, Principal Attorney, Claudio & Associates

As the Office Manager here and the one that accepts all inbound calls, I truly feel a difference in the amount of new customers we’re putting into our database on a weekly basis. We made a great choice in working with the team at Lead Science and we’re so excited to see what this new venture brings!

Kayla Giroux, Office Manager, Economy Plumbing