You must get your business noticed online.
Your goal is to “greet” the new clients you want – in the place that they are looking.
How does a homeowner find someone to fix a leaking faucet?
How does a business owner find a landscaper to keep the area around their business inviting and safe for their clients?
How does someone who is facing a large hospital bill due to a slip and fall on a slippery ramp outside of a business find an attorney to help them get their medical bills covered?
How does a person in the neighborhood surrounding your business find a place to go for laser skin resurfacing?
- They may remember the name of a local company that they’ve see a billboard for.
- They may reach out to their acquaintances to see who they would recommend.
- They may search their yellow pages or local newspaper for a local business advertisement.
Any of the above could happen, but in the majority of all cases, they are going to search Google, Bing, Safari, or another browser for the services they need.
Ex 1: “Fix Leaking Faucet Near Me”
Ex 2: “Sidewalk and Lawn Maintenance Near Me”
Ex 3: “Injury Law Firm Near Me”
Ex 4: “Laser Skin Resurfacing Near Me”
Then, they’ll likely scroll a few times through the results pages to find someone close by that they can call.
Or – they’ll click on the Google Map to find the closest business on the map, then click through to that businesses Google Business Profile to view more details.
At this point, they may just call the business.
OR – they may check through the reviews online or click through the website listed for the business to get more detail to make sure that it’s the business they are looking for.
Once they make it to that website, if they don’t immediately see the answers they are looking for, or they don’t see the right engaging call-to-action that entices them to reach out to the business; they are likely to bounce and look at another local business options.
It’s this simple:
What do you need? Potential new clients interacting with you so that you can turn them into paying clients.
Where do you start? By putting yourself in the shoes of the ideal clients that you want, but that don’t already know that your business exists. Ask yourself, “How do new clients find out about my business?”.
Is your business website at risk of valuable potential clients bouncing from your site to your competitors before they complete the action of connecting with you?
We can fix this for you at Lead Science.
What do we do? We build your business website on our powerful platform to make sure that you show up when the clients you want are searching for your services online.
What do you get? You get found online by more prospective new clients who then visit your business website, but even more importantly, more of those valuable visitors compete a call-to-action, such as completing a lead form. This is when your business gets to shine by talking with your new “lead” and turning them into a paying client!
THIS is how we fix things for you at Lead Science.
- We put ourselves into the shoes of the clientele that you want.
- We imagine what they would type into Google if they needed the services you provide.
- We make sure that your website includes the content that aligns with those needs.
- We make sure that once that content exists on your website; it is optimized for Search Engines to find your business fast and easily.
- Then, we can take a look at your existing Google Business Profile and help you make sure that your GBP is bringing potential new clients directly to you.
- Then, we can take a look at your social. Are you just posting pics on Facebook for existing followers to look at? Or are you driving potential new clients to connect with you?
When you move your business to the Lead Science platform:
- We’ll get your business noticed online and provide a natural boost in traffic to your website.
- Our managed SEO services team can work with you to take it to the next level by continuously enhancing the visibility of your business online so that the services you provide are front and center to ensure that more of the prospective clients you want find you before they find your competition.
- You can also choose to work with our Digital Advertising team to drive even more targeted traffic to your business online.
But, just getting more of the potential new clients you want to visit your website is just the beginning.
Once they hit your website, this is where the magic happens!
- First, we’ll place the call-to-actions and enticing messaging on your website front and center so that your site visitors are most likely to engage, complete, and submit a “lead” form to connect directly with your business.
- Then….wait for it….. we’ll work with you to make sure that when those leads are submitted – you get them right to your mobile phone via email or text messaging. So that you can respond immediately and turn those leads (potential clients) into paying clients for your business!
Ready to get your business noticed online and start generating more valuable leads for your business?
