A conversion focused, well-designed website is crucial for local businesses like roofers, landscapers, plumbers, MedSpas and Wellness Centers. It not only reflects professionalism but also helps attract and convert potential clients. Here’s what makes a great local business website and how it brings in new customers:
1. Professional and Attractive Design
Why It Matters: A visually appealing and professional website builds trust and credibility, essential for service-based local businesses.
Key Features:
- Clean Layout: A simple, uncluttered design with clear headings and ample white space.
- High-Quality Images: Professional photos showcasing your work, team, and facilities.
- Consistent Branding: Use of cohesive colors, fonts, and logo to reflect your brand identity.
2. Mobile-Friendly and Responsive Design
Why It Matters: Many potential clients will visit your website on their mobile devices. A responsive design ensures they have a seamless experience.
Key Features:
- Responsive Layout: Automatically adjusts to different screen sizes, ensuring usability on smartphones, tablets, and desktops.
- Fast Load Times: Optimized for quick loading to keep users engaged.
3. Clear and Engaging Content
Why It Matters: Potential clients need to quickly understand your services, value proposition, and how to contact you.
Key Features:
- Service Pages: Detailed descriptions of services with clear benefits and pricing information, if applicable.
- This content must be optimized for SEO so that your business shows up based on what your potential new clients are searching for. EX: If a local home owner is searching for “water heater installation near me” and you are a plumber, who offers this service, BUT there is nothing on your website that is optimized for the specific phrase, “water heater,” then your website is not going to rank in that consumer search.
- Homepage: Highlights your expertise, customer satisfaction, and unique selling points (USPs).
- About Us Page: Shares your company’s story, mission, and team to build trust and connection. When it comes to businesses providing in person services; just adding some “personality” to your team page can help make a potential new client feel more comfortable reaching out to connect with your company.
4. Search Engine Optimization (SEO)
Why It Matters: Good SEO ensures your website ranks high in local search results, making it easier for potential clients to find you.
Key Features:
- Local Keywords: Use of location-specific keywords like “roofer in [City]” or “MedSpa near me.”
- Google Business Profile Integration: Ensures your business appears in local map searches and has up-to-date information.
5. Strong Calls to Action (CTAs)
Why It Matters: Clear CTAs guide visitors to take the next step, whether booking an appointment, requesting a quote, or contacting you.
Key Features:
- Prominent CTAs: Buttons like “Request a Quote,” “Schedule an Appointment,” or “Contact Us Today” placed strategically and “front and center” on the site.
- Lead Capture Forms: Easy-to-use forms for inquiries, consultations, or service bookings.
- Clickable Actions: Ensuring that your phone number is set up for easy Click-To-Call and/or Click-To-Text is a simple, yet extremely powerful feature on a business website.
6. Social Proof and Testimonials
Why It Matters: Positive feedback from satisfied clients helps build trust and reassure potential customers.
Key Features:
- Client Testimonials: Highlight positive experiences and outcomes from past clients.
- Portfolio or Gallery: Showcases your best work, such as completed roofing projects, landscaping designs, or MedSpa treatments.
7. User-Friendly Navigation
Why It Matters: Easy navigation helps visitors quickly find the information they’re looking for, reducing frustration and increasing conversions.
Key Features:
- Simple Menu: Clear and concise navigation bar with links to key pages like services, about, and contact.
- Search Functionality: Allows users to quickly find specific content or services.
8. Secure and Trustworthy
Why It Matters: A secure website protects client data and builds trust.
Key Features:
- SSL Certificate: Ensures your website is secure (https://) and protects user data.
- Privacy Policy: Clearly explains how client information is collected and used.
9. Regularly Updated Content
Why It Matters: Fresh content keeps your site relevant and engaging, helping with SEO and demonstrating your active involvement.
Key Features:
- Blog or News Section: Regularly updated with articles on relevant topics, tips, or case studies.
- Service Updates: Keeps visitors informed about new services, promotions, or seasonal offers.
10. Easy Contact Options
Why It Matters: Making it simple for potential clients to contact you increases the likelihood of conversion.
Key Features:
- Contact Page: Includes phone number, email, physical address, and an easy-to-use contact form.
- Live Chat: Optional feature for instant communication, answering queries in real-time.
A great local business website for roofers, landscapers, plumbers, or MedSpas is professional, user-friendly, and optimized for both desktop and mobile users. It includes clear service descriptions, compelling CTAs, and showcases social proof. By focusing on these elements, your website can become a powerful tool for attracting and converting local clients, driving business growth and enhancing your online presence.
Want all the benefits of a great website and overall digital presence, but lack the time to “think about what’s next”? Contact our Solutions Experts at Lead Science today!
We’ll make it simple so you can concentrate on taking care of the clients you’ve already booked!
