When the Holiday Season hits, your business needs to be prepared for weeks of major annual shopping events. At Lead Science, we know how important it is for your business to seize every opportunity to boost your revenue and wrap up the year on a profitable note!
Here are some things that we know about this season:
- Some consumers gear up for the holiday shopping season very early while others wait until the last minute and then scramble to find the best gift.
- We know that as a business in a competitive marketplace, you need to appeal to both the planners and the procrastinators.
- Everyone loves to snag a “good deal.”
- There is a high level of satisfaction in giving and also in receiving the feel-good gift of self-care.
- You can give yourself the gift of more clients by promoting self-care services as the perfect holiday present.
Here are a couple of great ideas for making sure that you are gathering more opportunities throughout this shopping season:
- Create Promo Codes to socialize via Facebook, Instagram, email marketing and on your website
Hint: Our Lead Science website platform offers eWallet coupons with lock screen notifications to make this easy. If you aren’t using our website platform, you can create a landing page with the details of your offerings on your existing website, then easily create a QR code that links to that page. Once you’ve created the QR code, you can use it in Facebook Ads, on Instagram and more!
- Offer Gift Cards
Pro Tip: Step up the incentive to purchase with a BONUS. Gift the Gift-Giver a bonus $50 Gift Card when they purchase a $250 Gift Card for someone else. This makes it even more rewarding for clients to “give the gift” of your services. They get a gift for themselves as well.
- Consider adding an exclusive, seasonal EXPRESS service during the holidays that caters to the busiest of clients.
- Take advantage of holiday email marketing, social media messaging and Facebook groups. Also, consider SMS messaging to get the word out that you are promoting holiday offers.
- Create and offer pre-packaged service “bundles” that employers can gift to their employees as a Thank You to boost morale.
- Promote offers that are only available at specific times on a specific day to get your customer’s attention.
- Offer mini-sized giveaways.
- Set your promotions and offers in a series, such as Buy 2, Get 1 or tiered discount levels.
- Don’t forget about New Year promotions as you are wrapping up the season – jump start your next year’s profits.
Whatever you choose for your holiday promotions this year, our Lead Science solutions team would love to chat. It’s time to give yourself the gift of more clients. Our website platform with Local SEO Fundamentals built-in, drives more visitors to your site and converts those visitors into valuable leads.
What does SEO do for you? Your ideal new clients are searching online to find the services you provide on Google and other search engines. In many cases, they’ll run a quick search for the service “near me” straight from their mobile phone. You want your business to show up front and center in those search results so that people find you before finding your competition. This means you need the relevant details about your business, including all the services you provide, optimized to make it fast and easy for search engines to find. That’s Search Engine Optimization (SEO).
What does SEO Fundamentals built-in mean? When our team at Lead Science builds your new website, we load it up with crucial information about your business and services. Our focus is on what your ideal clients are searching for online. We ensure that the important content is not only live on your website but also optimized for search engines to find. Your business becomes Google’s answer to a potential client’s most common questions. The higher your website ranks in search results, the more you’ll be seen by brand new customers. This means that when your website launches on the Lead Science platform, you’ll see a natural boost in attention from new site visitors.
What if I’m in a highly competitive marketplace? At Lead Science, our solutions specialist can work with you to determine what best fits your business needs. We have starter packages designed for getting your business that initial boost needed to grow. We also offer ongoing managed SEO services to keep your business front and center for prospective new clients to find. Plus, for our clients in highly competitive marketplaces, we offer packages where our team will continue to research and monitor your local marketplace and keep your business moving up in search engine results.
Okay, so I understand that you’ll bring more people to my website, but how does that help me get more clients?
THIS is where the Lead Science passion lies. Our system is designed to draw in the prospects you want and convert them into valuable leads for you to connect with and turn into paying clients. Whenever a new prospect completes a contact form on your site, you’ll get a notification on your mobile phone via email notification, or even text. This makes it easy for you to beat your competition to the punch, reach out quickly and turn that lead into a paying client! Click here to read more about how enticing website visitors to complete a call-to-action is the key to converting site visitors into leads that you can turn into clients!
Our math is simple. More leads = more clients.
